Where Beauty Professionals Gather To Grow Their Business.

Beauty Is Our Business.

Are you a beauty professional who wants to work for themselves in your very own business? Perhaps you have no idea of how to set up and run a beauty business or have you been running your beauty business for a while but are still struggling to break through and profit. Have you just completed a beauty course elsewhere, and now that you have finished, you have no idea what to do next?

Introducing Melbourne’s only business course that has been specifically designed for beauty professionals to help them understand and set up the business side of their beauty business. From basic set up to understanding your business, your clients and how to effortlessly attract as many client’s as you want. We will simply all of it through our 3 day Beauty Business Course.

Why is this course so important for all beauty professionals?

According to the latest Google statistics, 80% of beauty businesses will fail within the first 18 months of opening, don’t believe us? Google it.

If you don’t have a plan then you plan to fail.

Such a large number of beauty professionals fail in business because they fail to properly prepare their business for what’s to come. If your plan is to start by offering cheap services to build your clients and then eventually increase your prices, then you are on the quickest path to failure. Not only is this strategy financially unsustainable in the long-term, but as soon as you raise your prices, all those clients you attracted will leave, because the only reason they came to you in the first place was because you were cheap.

Most beauty professionals don’t know what beauty systems work well for their unique business, including booking systems that work best for their business and their clients, finance systems that are the simplest approach to handle their income and expenses,  or even tools to use with their professional social media accounts, so that they know exactly what to post, when to post and how to post that’s most efficient and effective for their unique business.

Why learn this from us?

We have been the beauty business for over 20 years, we know how important a course like this is for anyone who is serious about creating a successful beauty business.

We have countless students who have gone from absolute beginner to a beauty business professional, working for themselves and earning a fantastic income!

Our beauty business course is a step-by-step guide that has been specifically designed for any beauty professional who would like to start their own business or better their existing business. We will simplify and layout all the essentials and show you exactly what to do, step by step. It doesn’t get any easier than this. We will help you get started on the right path to your business success.

Read what our students say about us here.

Who is our course for?

  • Makeup Artists
  • Hair Stylists
  • Hairdressers
  • Beauty Therapists
  • Spray Tanners
  • Eye Lash Technicians
  • Home Salon Owners
  • Brow Technicians
  • Nail Technicians or any other beauty professional



Course Details

When: Saturday mornings scheduled throughout the year.

Due to a high demand, weekday classes are currently being scheduled.

Duration: 3 day course over 3 weeks. Saturdays 10am – 1pm

Location: This course is held at our Academy 2/206 Camberwell Rd Hawthorn East, 3123

Requirements: Applicants must be a minimum age of 15 years.

No previous experience necessary.

Cost: $225 (This course is free for our Hair styling, Makeup and Lash Extension students)

Course Overview

We cover everything from registrations, business setup, beauty systems, advertising, website building, marketing and so much more! 

  • Understand who you are as a business and what makes you different from everyone else.
  • How to choose your business name & branding 
  • An overview of what paperwork & registrations your business needs. 
  • Business Financials – set up your finances in a simple and easy way to see what is making you money or losing you money.
  • How to set up automatic systems that allow you to spend less time doing the boring tasks.
  • Choosing your business structure – An outline of Australia’s business structures and which one is best for you.
  • How to establish your price and services without cheapening your business.
  • Learn the simplest and most affordable way to create your business website.
  • An outline of how to advertise your business. Discover how to use SEO and Paid ads to attract more clients!
  • Posting for your business social media – what to post, when to post, how to post.
  • An overview of online and offline marketing for your business, including email marketing, SMS marketing, collaborations and all offline marketing options. 
  • What are multiple streams of income, and why it is important for any beauty business owner to have more than one way to make money. 
  • Client Advocacy – Why it doesn’t just stop after the client’s original service, this outlines how to make the most of each and every client.

Booking Policy: Booking into this course reserves a seat especially for you. As our seats are limited, we would like to remind you that we can not allow refunds and we can only postpone your course to another date if you are unwell and kindly provide  us a medical certificate for the day you’ve missed.

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